Mike Kannowski
Senior Digital Account Manager at BBDO Berlin
Berlin, Germania
TitoloThe 2 Euro T-Shirt - A Social Experiment
Agenzia
Campagna The 2 Euro T-Shirt - A Social Experiment
Cliente Fashion Revolution
Marca Fashion Revolution
Data di Prima Diffusione/Publicazione 2015 / 4
Settore Fondazioni caritatevoli, Volontariato
Trama The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros? 
Tipo di Media Promozioni & Eventi
Lunghezza
Chief Creative Officer
Group Creative Director
Executive Creative Director
Art Director
Art Director
Account Manager
Executive Producer
Print Producer
Casa di Produzione
Director
Direttore della fotografia
Direttore della fotografia
Editor
Executive Producer

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