Meg Ryan
Digital Producer at Deutsch NY
New York, Stati Uniti
TitoloThe Benzacs
Agenzia
Campagna Bring Clear Skin Back
Cliente Galderma
Marca Benzac
Data di Prima Diffusione/Publicazione 2015 / 4
Settore Prodotti contro l'acne
Trama Galderma Laboratories, L.P., a leader in skin health andthe maker of Cetaphil®, today announced the launch of its first-ever webisode series, “The Benzacs,” an engaging teen insta-dramedy told through 15-second Instagram videos and more than 80 images and short videos. The webseries features the new over-the-counter (OTC) acne treatment Benzac® Acne Solutions, which combines tough acne fighting medicine with soothing East Indian Sandalwood Oil, to treat stubborn acne and unclog pores while preventing new breakouts from forming. 
Filosofia Debuting on the @BenzacAcne Instagram handle, the series – inspired by classic teen high school movies – will air a total of 22 episodes over the course of three weeks. Viewers will be able to follow the angst, hilarity, breakups and breakouts of four teen archetypes – Ivy, Cam, Oak and Essy – who, like many teens, are dealing with a common enemy called acne.
“The Benzacs” encourages teens to ditch the acne drama by providing entertaining content on a platform where they are already engaging. More than three-quarters of teens use Instagram, the most popular social platform among this age group, and millennials spend an average of 439 minutes a month on the platform.
Brought to life through a collaboration with Galderma’s advertising agency, Deutsch New York, Benzac AcneSolutions is among the first brands to create an Instagram-friendly webseries and the first webseries on Instagram to target teens specifically.
“Benzac Acne Solutions aims to break the mold of traditional OTC acne marketing to reach the nearly
100% of teens who experience acne,” said Miles Harrison, VP & General Manager US Self Medication at Galderma. “As the most popular social platform for teens, Instagram was the ideal medium for this innovative webseries, which is one of the first on the platform to target teens. With relatable,entertaining content, Benzac’s webseries will engage and capture the imagination of our teen audience.” 
Tipo di Media Televisione
Lunghezza
Chief Creative Officer
Group Creative Director
Copywriter
Art Director
Art Director
Senior Editor
Director of Integrated Production
Producer
Associate Producer
Director of Creative Technology
Digital Producer
Project Manager
Content Strategist
Presentation Artist
Casa di Produzione
Director
Direttore della fotografia
Executive Producer
Producer

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