Beats by Dre - "LeBron James in Re-Established 2014"

R/GA

R/GA Los Angeles, Stati Uniti

Premi

17589

Marca: Beats by Dre
Paese: Stati Uniti

Cliente: Beats Electronics LLC.

Titolo	LeBron James in Re-Established 2014
Agenzia	R/GA
Campagna	Re-Established 2014
Cliente	Beats Electronics LLC.
Marca	Beats by Dre
Data di Prima Diffusione/Publicazione	2014 / 10
Prodotto	Powerbeats2 Wireless
Settore	TV, Hi-Fi, Video, Personal Stereo & Accessori
Trama	The words “Akron Est. 1984” are inked on LeBron James’ body. Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career. This offseason, with Powerbeats2 Wireless, LeBron has re-established his body through intense training. He’s also re-established his legacy and connections to the community in Akron. Powerbeats2 Wireless combines the emotion of Beats and the power of wireless to allow athletes to be free to test their limits and play as hard as they can. Uncover the stories that made LeBron James here: http://beats.is/LeBronPlaylist Shop Beats by Dre Powerbeats2 Wireless Earphones here: http://www.Powerbeats2Wireless.com Track: Take Me to Church by Hozier iTunes: http://beats.is/iHozierBeats Music: http://beats.is/bmHozier
Tipo di Media	Televisione
Lunghezza	153 seconds
CMO, Head of Global Marketing, Beats By Dre	Omar Johnson
Vp, Global Marketing, Beats By Dre	Jason White
Brand Marketing Director, Beats By Dre	Kevin O'Connor
Director of Advertising, Beats By Dre	Diallo Marvel
Executive Producer, Beats By Dre	Kerli Teo
Producer, Beats By Dre	Ana Julfayan
Post Production Producer, Beats By Dre	Cindy Chapman
Creative Director	William Esparza
Creative Director	Zach Hilder
Associate Creative Director	Lauren Smith
Group Creative Director	James Stephens
Account Supervisor	Marco Koenig
Casa di Produzione	The Sword Fight
Editing Company	Spot Welders
Art Director	Rance Randle
Copywriter	Kervins Chauvet
Editor	Leo Scott
Post-production Producer	Carolina Sanborn