| Titolo | Smart Working? |
| Agenzia | Le Pub |
| Campagna | Smart Working? |
| Cliente | Heineken |
| Marca | Heineken 0.0 |
| Data di Prima Diffusione/Publicazione | 2021 / 6 |
| Settore | Birre |
| Filosofia | Working from home has become so normal that we even forgot how not working from home is. This new way of working brought with it endless calls, zoom fatigue, hardship in separating work from life and unfortunately, new bad habits. Like consuming alcohol during work hours. Heineken’s new campaign “Smart Working?” reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working. When it comes to smart working skip the drinks or switch to smart-drinking, with Heineken 0.0 |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Olanda |
| Sr. Director Global | Bram Westenbrink |
| Director Global Communication | Daniela Iebba |
| Director Global Digital | Rob van Griensven |
| Global Digital Manager | Laurens Griep |
| Global Chief Creative Officer | Bruno Bertelli |
| Agency | Publicis Italy |
| Chief Creative Officer | Cristiana Boccassini |
| Global Executive Creative Director | Mihnea Gheorghiu |
| Global Executive Creative Director | Milos Obradovic |
| Global Creative Director | Sandra Bold |
| Creative Supervisor | Marie Poumeyrol |
| Senior Art Director | Alex Eftimie |
| Senior Copywriter | Ruxandra Drilea |
| Senior Strategist | Margherita Tuvo |
| Head of TV Production | Francesca Zazzera |
| Agency TV Producer | Eva Maio |
| Global Client Services Director | Eleni Charakleia |
| Account Director | Codruta Arbore |
| Account Supervisor | Letizia Cantu |
| Casa di Produzione | The Family |
| Director | Andrew Lang |
| Direttore della fotografia | Fabio Casati |
| Set Designer | Luca Vitetta |
| Managing Director | Ada Bovini |
| Producer | Annalisa Bronzi |
| Editor | Fabrizio Squeo |
| Post Produzione | Boomerang |
| Music | Sizzer |