| Titolo | #LikeAGirl (print) |
| Agenzia | Leo Burnett Chicago |
| Campagna | Rewrite the Rules |
| Cliente | Procter & Gamble |
| Marca | Always |
| Data di Prima Diffusione/Publicazione | 2014 |
| Settore | Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili |
| Trama | Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | Judy John |
| Creative Director | Judy John |
| Creative Director | Becky Swanson |
| Creative Director | Milos Obradovic |
| Copywriter | AJ Hassan |
| Copywriter | Angel Capobianco |
| Art Director | Hmi Hmi Gibbs |
| Art Director | Nick Bygraves |
| Agency Producer | Adine Becker |
| Director | Lauren Greenfield |
| Casa di Produzione | Chelsea Pictures |
| Editor | Kathryn Hempel |
| Editing Company | Cutters |
| Brand Planner | Karuna Rawal |
| Brand Planner | Anna Coscia |
| Brand Planner | Rachel Darville |
| Account Lead | Annette Sally |
| Account Manager | Heidi Philip |
| Account Manager | Gaia Gilardini |
| Account Manager | Sandy Kolkey |
| Account Manager | Lisa Bamber |
| Account Manager | Susan Lulich |
| Account Manager | Shaina Holts |
| Account Manager | Matteo Carcassola |
| Participation Director | Jake Bruene |
| Media Agency | SMG - Showtime Marketing Group, LLC. |
| PR Agency | MSL Group |
| Digital Planner | Laura Jones |