Soar - "Just a Phase"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

Premi

5797

Questo spot fa parte della collezione ACT Responsible

Marca: Soar
Paese: Irlanda

Cliente: Soar

Titolo	Just a Phase
Agenzia	Rothco, part of Accenture Song
Campagna	Just a Phase
Cliente	Soar
Marca	Soar
Data di Prima Diffusione/Publicazione	2017 / 11
Settore	Enti/Istituzioni/Organizzazioni no-profit
Filosofia	Today, creative agency, ROTHCO, and independent national youth outreach movement, Soar, launch a moving two-minute short film ‘It’s Just a Phase’, which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s P.O.B, the film challenges us to put ourselves back in the shoes of a teenager. To create awareness around the importance of this time, ‘It’s Just a Phase’ captures those moments in teenagers’ lives that everyone can relate to. However, the film turns a familiar and dismissive phrase into something more positive. Yes, being a teenager is ‘just a phase’, but it’s one of the most important phases in a person’s life. Your adult life is about to begin and the possibilities are endless. Soar believes that every teenager is brimming with potential, and through wellness workshops, can unlock that potential, leading to more confident teens and a more empathetic society. The film launched online on 20th November 2017
Tipo di Media	Televisione e Cinema
Lunghezza	126 seconds
Agency Producer	Aisling O’Dwyer
Agency Producer	Karina Cotter
Creative Director	Ste Rogers
Copywriter	Kate Waters
Art Director	Ste Rogers
Account Director	Emily Lyons
Account Manager	Alan McQuaid
Social Media	Aedaoin Coyle
Marketing Coordinator	Aedaoin Coyle
Strategy	Darius Pasalar
Strategy	Paul Hughes
Connection Strategy	Hazel Treacy
Connection Strategy	Sophie Burke
Director of Marketing	Helen Browne
Music	Bob Bradley
Music	Thomas Balmforth
Casa di Produzione	Motherland
Director	P.O.B.
Producer	Tess Bunworth
Production Manager	Keith Bradley
Assistant Producer	Louise Byrne
Editor	John Cutler
Sound Engineer	Will Farrell