Helen  Browne
Executive Assistant at Rothco | Accenture Interactive
Dublin 7, Irlanda
TitoloIreland Fan Sees Green For The First Time
Agenzia
Campagna Ireland Fan Sees Green For The First Time
Cliente Irish Rugby Football Union
Marca Irish Rugby Football Union
Data di Prima Diffusione/Publicazione 2019 / 9
Settore Cultura, Tempo libero e Sport
Trama The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this.
Tipo di Media Case Study
Lunghezza
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