| Titolo | The Drive |
| Agenzia | BBDO San Francisco |
| Campagna | Challenge Accepted |
| Cliente | Mattel, Inc. |
| Marca | Hot Wheels |
| Data di Prima Diffusione/Publicazione | 2017 / 9 |
| Settore | Giochi e Giocattoli |
| Trama | The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world. To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Chief Creative Officer | Matt Miller |
| Chief Creative Officer | David Lubars |
| Creative Director | Ben Einziger |
| Art Director | Tu Phan |
| Art Director | Page Kishiyama |
| Copywriter | Aaron Gough |
| Copywriter | Timothy White |
| Managing Director | Marc Burns |
| Group Account Director | Kim Fredkin |
| Management Supervisor | William Jones |
| Account Executive | Alexandra Hamill |
| Chief Strategist | Tim Millar |
| Director of Communication Strategy | Heidi Keel |
| Strategy Director | Jose Higuera |
| Executive Producer | Patti Bott |
| Business Affairs | Danielle Ivicic |
| Casa di Produzione | Tool of N. America |
| Director | Erich Joiner |
| Music | Massive Music |
| Editing Company | No. 6 Post |
| Editor | Chan Hatcher |
| Colorist | Billy Hobson |
| Footage | Shed |
| Sound Designer | Matt Miller |
| Sound Design Company | Lime Studios |
| VFX Supervisor / 3D Lead Artist | Paul O'Shea |
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