Helen Hadfield
Joint MD, Owner & Producer at Bare Films, London
London, Regno Unito
TitoloOutside the Lines
Agenzia
Campagna Outside the Lines
Cliente Valspar
Marca Valspar
Data di Prima Diffusione/Publicazione 2015 / 2
Settore Pitture, pennelli, prodotti per la cura del legno, adesivi
Slogan Stop blending in and colour outside the lines. Say hello to Valspar.
Trama The vibrant campaign urges us to remember what it was like choosing colours just because we loved them, that colour should be an expression of personality, to reflect our mood or create change in our lives. Who cares if a colour is fashionable or not? All that matters is if it means something to you. In an up-tempo TV film we see ‘colour ambassadors’ doing just this, and living their life through colour. Deadly Knitshade the graffiti knitter, the flamboyant Sue Kreitzman and the owner of neon light shop God’s Own Junkyard are all seen having fun with colour and embodying Valspar’s creative philosophy. Set to a voiceover from Imelda Staunton, the film ends with the line “stop blending in and colour outside the lines. Say hello to Valspar.” 
Problema To support their UK & Ireland launch, through 360 B&Q stores nationwide, Valspar tasked FCB Inferno to help position them, the number 2 paint brand in North America, as the challenger brand in a market where they remain relatively unknown. 
Tipo di Media Televisione
Lunghezza
Colonna sonora Perpetuum Mobile
Editing Company
Voice
Casa di Produzione
Advertising Manager
Executive Creative Director
Art Director
Copywriter
Managing Partner
Account Director
Head Of Planning
Producer
Media Agency Havas Media Network
Producer
Editor
Post Production
Post Production
Audio Post Production
Music

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