Hennessy - "The Piccards"

Droga5

Droga5 New York, Stati Uniti

Premi

38203

Marca: Hennessy
Paese: Stati Uniti

Cliente: LVMH Moët Hennessy - Louis Vuitton S.A.

Titolo	The Piccards
Agenzia	Droga5
Campagna	Wild Rabbit
Cliente	LVMH Moët Hennessy - Louis Vuitton S.A.
Marca	Hennessy
Data di Prima Diffusione/Publicazione	2016 / 4
Settore	Whisky, Gin, Vodka
Trama	Hennessy has launched The Piccards, the fourth iteration of the brand’s Wild Rabbit campaign. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.In 1931, a Swiss physicist by the name of Auguste Piccard became the first man to reach the stratosphere. Nearly three decades later, in 1960, his son Jacques became the first to reach the deepest bottom of the ocean. This remarkable true story is the basis for Hennessy’s latest film. Told in fresh, cinematic style :90 film, The Piccards reimagines the individual achievements of the two men as one continuous journey up—a surreal, adrenaline-spiked odyssey to the stratosphere and the deepest ocean depths. But at the core of the adventure is an incredible story about the bond between a father and son, the power of ambition and the will to achieve. Told in additional iterations of :60, :30 and :15 films, Hennessy tapped musician Nas to tell the story of the Piccards’ intergenerational Wild Rabbit chase – Hennessy’s metaphor for the relentless pursuit of achievement.The film was directed by Daniel Wolfe of Somesuch.Co. Part of Daniel’s vision was a collaboration with photography specialist Chris Parks - who’s abstract imagery has been in benchmark pieces such as Tree of Life and Gravity. Beyond Daniel’s attention to story and performance, there was a dedication from an early stage in achieving a unique, cinematic look to the film. This was brought to life across all departments, from the incredible, research-based production design, to the capture of material on 35mm film. In the final stages of the process each frame was printed back to a film negative before final master.
Tipo di Media	Televisione
Lunghezza	90 seconds
Casa di Produzione	Anonymous Content
Chairman	David Droga
Chief Creative Officer	Ted Royer
Creative Director	Alexander Nowak
Creative Director	Felix Richter
Copywriter	Phil Hadad
Art Director	Marybeth Ledesma
Head of Production	Ben Davies
Executive Producer	David Cardinali
Agency Producer	Sam Marx
Chief Strategy Officer	Jonny Bauer
Strategist	Elaine Purcell
Strategist	Danielle Travers
Strategist	Zack Cohn
Strategist	Delphine McKinley
Executive Group Director	Steven Panariello
Account Director	Patrick Rowley
Account Supervisor	Kendra Schaaf
Account Manager	Andrew DeMatos
Account Manager	Rebecca Warren
Project Manager	Dean Farella
Casa di Produzione	Somesuch
Director	Daniel Wolfe
Executive Producer	Eric Stern
Executive Producer	SueEllen Claire
Head of Production	Kerry Haynie
Direttore della fotografia	Tom Townend
Production Company Producer	Lee Groombridge
Photographer	Chris Parks
Editing Company	Cosmo Street
Editing Company	Trim
Editor	Tom Lindsay
Editor	Julie Walsh
Editor	Magda Plugowska
Editor	Elise Butt
Executive Producer	Maura Woodward
Production Company Producer	Anne Lai
Post Produzione	The Mill
Head of Production	Sean Costello
Production Company Producer	Nirad Russell
Music Production	Woodwork Music
Music Composer	Phil Kay
Sound Design Company	Q Department
Sound Designer	Drazen Bosnjak
Sound Designer	Jean Baptiste
Sound Designer	Jean-Baptiste Saint Pol
Executive Producer	Zack Rice
Production Company Producer	Guin Frehling