Barilla - "Carebonara"

Alkemy Digital Enabler Milano, Italia

2792

Titolo	Carebonara
Agenzia	Alkemy Digital Enabler
Campagna	Carebonara
Cliente	Barilla
Marca	Barilla
Data di Prima Diffusione/Publicazione	2021 / 4
Settore	Pasta/Riso
Trama	After a difficult year that left its scars on society, Barilla tells the legend behind the iconic pasta recipe and honours it by donating 1 million dishes of carbonara to take care of those in need.Thus concretely transforming carbonara into CAREbonara and inviting people to cook a plate of carbonara for someone they care for.
Tipo di Media	Branded Content
Lunghezza	591 seconds
Executive Creative Director	Jan Mattassi
Executive Creative Director	Marco Tironi
Strategy Director	Niccolò Rigo
Client Services Director	Federica Busino
Lead Copywriter	Demetrio Chirico
Senior Art Director	Mauro Breda
Director	Xavier Mairesse
Executive Producer	Simone Di Mezza Cutillo
Account Director	Edvige Crescibene
Social Media Strategist	Andrea Biolcatti
Direttore della fotografia	Emanuele Zarlenga
Copywriter	Christian Leoni
Producer	Chiara Agresta
Photographer	Andrea Metafuni
Assistant Producer	Filippo Giordani
Animator - Animation	Camillo Sancisi
Assistant Editor	Fabrizio Ferigo
Editor	Lorenzo Colugnati
Sound Designer	Mirko De Crescenzo
Creative Team	Giulio Frittaion
Creative Team	Massimo Paternoster
Creative Team	Salvatore Specchia
Creative Team	Yuri Alfieri
Creative Team	Federico Capitani