| Titolo | Second Chances |
| Agenzia | Casanova McCann |
| Campagna | Second Chances |
| Cliente | Donate Life California |
| Marca | Donate Life California |
| Posted | Aprile 2019 |
| Settore | Blood/Organ Donation |
| Trama | When you're a registered organ donor, the only sign is a tiny pink dot on the front of your driver’s license. During the Second Chances initiative, organ donors who were stopped by cops for minor traffic offences were let off - just this once - because the pink dot showed their willingness to save up to eight lives. It was an opportunity to bring the pink dot out of hiding and thank those who had registered while encouraging others to do the same. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Agency | Casanova McCann |
| Agency | MacLaren McCann Canada Inc. |
| President | Ingrid Otero-Smart |
| Chief Creative Officer | Elias Weinstock |
| Executive Creative Director | Marco Muñoz |
| Creative Director | Fernando Poblette |
| Associate Creative Director | Fransisco Rojas |
| Senior Copywriter | Christian Mondragón |
| Copywriter | Kristen Scharf |
| Senior Art Director | Roman Gonzales |
| Director of Digital Operations | Jonathan Lackey |
| Content Creative | Eric Wang |
| Agency Director of Production | Humberto Rodriguez |
| Associate Producer | Caitlyn Thompson |
| Agency Producer | Flor Castañeda |
| Business Affairs | Ann Davis |
| Account Executive | Anthony Chavez |
| Agency Production Assistant | Danielle Kehoe |
| Chief Creative Officer | Eric Silver |
| Executive Creative Director | Nir Refuah |
| Chief Production Officer | Nathy Aviram |
| SVP Executive Producer | Dave Herman |
| Design Director | George Katz |
| Direttore della fotografia | Eric Perini |
| Chief Communications Officer | Jeremy Miller |
| DIRECTOR OF COMMUNICATIONS STRATEGY | Rahel Rasu |
| Communications Director | Bruce Stockler |
| Director of Technology | erik kroha |
| Director of User Experience | Peter Gallo |
| Executive Music Producer | Eric Johnson |
| Senior Music Producer | Dan Gross |
| Executive Creative Director | Josh Stein |
| Agency Producer | Olia Dallimore |
| Account Director | Marissa Gladstone |
| SVP, Brand Development | Caroline Murphy |
| Casa di Produzione | Circle Productions |
| Casa di Produzione | Craft NY |
| Casa di Produzione | D'Avant Garde Media |
| Casa di Produzione | TruLove Post |
| Casa di Produzione | 4K Productions |
| Music Prod Company | JSM Music |
| Editing Company | Saints Editorial |
| Chief Executive Officer (CEO) | Jim Martin |
| Program Manager | Megan MacNee |
| Chief Executive Officer (CEO) | Brenda Brown |
| Advertising Manager | Paul Hirde Singh |
| Executive Producer | Karen Hennegan |
| Editor | Ilysa Katsap |
| Director | Rob Turner |
| Director | Francisco Pugliese |
| Director | Nano Recondo |
| Post-production Producer | Liza Coretz |
| Sound | Gonzalo Ugarteche |
| Chief Executive Officer (CEO) | Aaron Bernakevitch |
| Sound | Justin Ross |
| 1st AC | Phil Harrison |
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