Riassunto
Award winning, dynamic advertising and marketing leader with a passion for using creativity to drive business results. With an entrepreneurial spirit and trusted partner to C-suite clients, I thrive in fast-paced, collaborative team environments.
Demonstrated history working on some of the world’s most iconic brands and start-ups in tech, automotive, sports, entertainment, lifestyle, packaged goods, healthcare and financial services. Marketing, business and team leadership spans US and global brand building, brand transformation, integrated campaign development, digital/mobile and social marketing, site development, e-commerce, 1:1 marketing, communications strategy and change management strategy.
Sector Experience
My Work
SEE ALL WORKSuper Bowl Spot feat. Kate Upton
- MARCA:
- Game of War: Fire Age
- AGENZIA:
- Untitled Worldwide
Decisions
- MARCA:
- Game of War: Fire Age
- AGENZIA:
- Untitled Worldwide
Positions
MINI USA, OREO, Nespresso, MetLife, Canon
Samsung USA, Seventh Generation, XFinity
Managing Director, Head of Account Service
New York, Stati Uniti
July 2013 - November 2015 (2 anni 4 mesi)
Managing Director for a new, full-service creative agency that combines McKinsey like strategy with innovative creative and design. Key clients include Machine Zone, Oscar Health Insurance, as well as a few others we're not allowed to mention per NDA.
Super Bowl Spot feat. Kate Upton
- MARCA:
- Game of War: Fire Age
- AGENZIA:
- Untitled Worldwide
Decisions
- MARCA:
- Game of War: Fire Age
- AGENZIA:
- Untitled Worldwide
Executive Group Director
O
New York, Stati Uniti
2011 - 2013 (2 anni)
Global Executive Group Director on Fanta for The Coca-Cola Company. Responsible for strategic leadership and creative excellence in 190+ markets.
GAD working on Mike's Hard Lemonade, Starbucks Ice Cream and Topps.
Client Business and Strategy Director
Naked Communications
Stati Uniti
October 2007 - October 2010 (3 anni)
Sr. Strategist working on KC and InterContinental Hotels
Sr. Brand Connections manager for women's and running in Latin America.
US Ad Manager on Football, Women's, Men's Training
US Ad Manager on Football, Women's, Men's Training
Supervised integrated launch of IKEA's "Unboring" campaign
Account Supervisor & Account Executive
New York, Stati Uniti
October 1998 - May 2002 (3 anni 7 mesi)
Managed strategic, creative and production development for ESPN, Brand Jordan, Nike NYC, and the Nike Footlocker/Lady Footlockaer Co-ops
AE on Apple, Best Western and Pizza Hut NW
Asst. Media Planner
O
New York, Stati Uniti
1995 - 1996 (1 anno)
Asst media planner on Ponds and American Express.