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Asawin Phanichwatana
Asawin Phanichwatana
Executive Creative Director at GREYnJ United, Bangkok
Bangkok, Tailandia
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TitoloFACE/OFF
Agenzia
Campagna FACE/OFF
Cliente KASIKORNBANK
Marca K PLUS
PostedAprile 2020
Settore Varie
Trama K PLUS, the most popular mobile banking app from KBank, had to launch a new interface with new AI features, new logo and new functions. But Thai people hate changes, especially when it comes to apps that they’re already used to. Also, the new AI features may make them feel uneasy. We had to find a way to avoid negative reaction while reassuring customers that despite the changes, our promise to deliver excellence remains unchanged.Thai people love binging on online videos. So instead of a regular announcement, we decided to entertain them. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome. The hilarious film eased users into the drastic updates of K PLUS. The film received 10 million views in 1 day, with 4 million new app downloads after launch.
Tipo di Media Altre
Lunghezza
Chief Executive Officer (CEO)
Chairman
Chief Creative Officer
Deputy Chief Creative Officer
Creative Director
Copywriter
Art Director
Client Services Director
Account Manager
Associate Planning Director
Project Management Director
Agency Producer
Senior Traffic Coordinator
Casa di Produzione
Director
Cinematografia
Producer
Assistant Director
Film Art Director
Casting
Wardrobe / Stylist
Production Manager
Post Produzione
Editor
Colorist
Music Composer
Sound Engineer

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