Titolo | Business Facelift |
Agenzia | McCann Worldgroup Sp. z o.o. |
Campagna | Business Facelift |
Cliente | Mastercard International |
Marca | MasterCard |
Data di Prima Diffusione/Publicazione | 2018 / 9 |
Settore | Plastic Cards/Investimenti |
Slogan | Start Something Priceless |
Filosofia | mall business owners know their business best. What they don’t know is how to promote it effectively and aesthetically. That’s why in Poland small business slowly disappears becoming powerless in the fight against big global brands. To support local business Mastercard launched Business Facelift – a digital platform that hands the look of storefronts to specialists and provides communication know-how to owners. Our ongoing campaign has already reached 25% of the SME sector and initiated a countrywide debate on urban aesthetics and landscape regulations. |
Tipo di Media | Case Study |
Lunghezza | |
Creative Director | Bartek Klimaszewski |
Creative Director | Marcin Sosiński |
Creative Director | Catalin Dobre |
Creative Director | Adrian Botan |
Art Director | Bartosz Włodarczyk |
Art Director | Jarosław Michalski |
Art Director | Sylwia Rękawek-Michoń |
Art Director | Grzegorz Karwowski |
Copywriter | Natalia Karawajczyk |
Copywriter | Magdalena Banasik |
Designer | Jarosław Michalski |
Designer | Bartosz Włodarczyk |
Designer | Agata Pietraszko |
Designer | Agnieszka Le Hong |
Account Management Team | Małgorzata Tereszczenko |
Account Management Team | Iwona Kowalczyk |
Client Director | Marta Życińska |
Client Director | Paweł Kotowski |
Client Director | Marta Borówka |
Strategy/Planning | Marcin Samek |
Strategy/Planning | Paweł Sitnicki |
PR Director | Justyna Sztengreber |
Agency Producer | Dominika Grzegdala |