Sainsbury's - "Mog's Christmas Calamity"

AMV BBDO

AMV BBDO London, Regno Unito

33089

Marca: Sainsbury's
Paese: Regno Unito

Cliente: Sainsbury's

Titolo	Mog's Christmas Calamity
Agenzia	AMV BBDO
Campagna	Christmas is for Sharing
Cliente	Sainsbury's
Marca	Sainsbury's
Data di Prima Diffusione/Publicazione	2015 / 11
Settore	Grande Distribuzione alimentare
Trama	Presenting the new Sainsbury’s Christmas Advert. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day? This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing If you enjoyed the story, you can buy the beautifully illustrated book here. Every penny of the profit from sales of the book will be donated to Save the Children to be used towards improving child literacy in the UK Take a look behind the scenes of our 2015 Christmas advert: https://youtu.be/_TKU7U6jkY8
Tipo di Media	Web Film
Lunghezza	210 seconds
Media Agency	PHD UK
Casa di Produzione	Outsider
Post Produzione	Framestore
Sound Design Company	Factory Studios
Creative Director	Tony Strong
Agency Producer	Rebecca Scharf
Executive Creative Director	Alex Grieve
Executive Creative Director	Adrian Rossi
Direttore della fotografia	Alwin Kuchler
Creative Director	Michael Durban
Copywriter	Alex Grieve
Producer	Nikki Holbrow
Account Planner	Cat Wiles
Account Planner	Sophie Caron
Account Manager	Gemma Findlay
Account Manager	James Campbell
Account Manager	Lucy Cole
Director	James Rouse
Producer	Benji Howell
Account Planner	Becca Bunbury
Account Planner	Chris Magniac
Account Planner	Liam Doyle
Music Composer	Rachel Portman
Sound Engineer	Anthony Moore
Sound Engineer	Neil Johnson
Editor	Bill Smedley