Jesse James McElroy
Director at McCann Sydney
Sydney, Australia
TitoloCorelle presents - the Tipsy Hostess -Episode 2 - Cougars
Campagna The Tipsy Hostess
Cliente World Kitchen, LLC
Marca Corelle
Data di Prima Diffusione/Publicazione
Settore Casalinghi vari e attrezzi da cucina
Slogan Survives anything
Trama The films colourfully demonstrate that the break-resistant Corelle dinnerware, long known for surviving physical torture tests, can actually come in handy when it comes to surviving perilous social situations as well. 
Filosofia Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign. 
Problema People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst simultaneously demonstrating the product benefit - break-resistance. 
Tipo di Media Web Film
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