|Titolo||Corelle presents - the Tipsy Hostess -Episode 1- Newyweds|
|Campagna||The Tipsy Hostess|
|Cliente||World Kitchen, LLC|
|Data di Prima Diffusione/Publicazione|
|Settore||Casalinghi vari e attrezzi da cucina|
|Trama||McCann Sydney has launched an online campaign for break-resistant dinnerware brand Corelle, starring a reliably clumsy dinner party diva known as Tiffany, the Tipsy Hostess. Aptly (self)described as the “Guru who’s had a few”, she’s well versed in the unpredictable elements of the dinner party social scene. In this episode, Tiffany, the Tipsy Hostess hosts a few friends for a dinner party. Things get a little out of hand, thanks mostly to the easily excitable Newlyweds, who seem to regard the dinner table as their own personal playground.|
|Filosofia||Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign.|
|Problema||People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst similtaneously demonstrating the product benefit - break-resistance.|
|Tipo di Media||Web Film|
|Executive Creative Director||Dejan Rasic|
|Creative Director||Nick Levey|
|Creative Director||Kieran Flannagan|
|Art Director||Laura Brown|
|Director||Jesse James McElroy|
|Account Manager||Dan Larcombe|
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