Transamerica - "Write Their Next Chapter"

gyro Chicago/Denver , Stati Uniti

9158

Marca: Transamerica
Paese: Stati Uniti

Cliente: Transamerica

Titolo	Write Their Next Chapter
Agenzia	gyro Chicago/Denver
Campagna	Write Their Next Chapter
Cliente	Transamerica
Marca	Transamerica
Data di Prima Diffusione/Publicazione	2019 / 5
Settore	Finanza/Assicurazioni
Trama	Transamerica has launched its first brand campaign from new creative Agency of Record gyro. The integrated campaign, entitled “Write Their Next Chapter,” seeks to help Financial Professionals ensure that their clients take the necessary steps today to better manage their health costs in the future. While many financial companies tend to focus on “Financial Wellness,” no one is making the connection between our finances and our healthcare costs, despite the two being inextricably linked. Transamerica is the first to truly own this space by putting Wealth + Health at the center of its brand. The 30-second TV spot uses multiple literary devices – from pop-up books to rhyming narratives – to illustrate all the ways that financial professionals can bring a Wealth + Health strategy to life, so their clients can live long, rewarding lives. The campaign team worked with acclaimed production company - ATK PLN - to direct the spot, which features a fictional financial advisor appearing across a collection of quick-cut vignettes. Other campaign elements include OLV, Print, Digital Media and Social. The campaign is currently running nationwide through June 30, 2019.
Tipo di Media	Televisione
Lunghezza	30 seconds
President	Chris Hill
Executive Creative Director	Doug Kamp
Group Creative Director	Ted Wahlberg
Creative Director	Don Dunbar
Associate Creative Director	Matt Olson
Chief Strategy Officer	Mark Witthoefft
Strategy Director	Amanda Schuneman
Account Director	Laura Brown
Account Supervisor	Allie Laudick
Casa di Produzione	ATK Plan
Creative Retoucher	Filtre Studios
Head of Brand Strategy	Jamie Poston
Sr. Director of Brand Strategy	Chava Ziff