McCann Sydney has launched an online campaign for break-resistant dinnerware brand Corelle, starring a reliably clumsy dinner party diva known as Tiffany, the Tipsy Hostess. Aptly (self)described as the “Guru who’s had a few”, she’s well versed in the unpredictable elements of the dinner party social scene. In this episode, Tiffany, the Tipsy Hostess hosts a few friends for a dinner party. Things get a little out of hand, thanks mostly to the easily excitable Newlyweds, who seem to regard the dinner table as their own personal playground.
Filosofia
Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign.
Problema
People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst similtaneously demonstrating the product benefit - break-resistance.