Titolo | Thank You For Wearing A Mask In Store |
Agenzia | Iris Worldwide |
Campagna | Thank You For Wearing A Mask In Store |
Cliente | Starbucks Corporation |
Marca | Starbucks |
Data di Prima Diffusione/Publicazione | 2020 / 8 |
Settore | Caffe', The, Bevande al cioccolato, Bevande per colazione |
Trama | With masks becoming mandatory to wear in UK retail spaces, we saw a proactive opportunity for Starbucks UK to position mask-wearing as an altruistic, community-focused act. Starbucks is famous for writing customers’ names on cups. So we played into this with a self-deprecating visual, posted on their Instagram and Facebook channels, that showed the even greater challenge baristas face, thanks to customers wearing their masks. |
Tipo di Media | Social Media |
Creative Team | Eli Vasiliou |
Business Director | Elisha Pearce |
Designer | Ryan Mitchell |
Production Company Producer | Laura McFarlane |
Social Media Team | Tom Langan |
Social Media Team | Sophie Tyler |