Óscar Martínez - FAD - The Real Young | AdForum Talent: The creative industry network.

Creative Director at Saatchi & Saatchi Health, Barcelona

Madrid, Spagna

Titolo	The Real Young
Agenzia	Saatchi & Saatchi Health
Campagna	The Real Young
Cliente	FAD
Marca	FAD
Posted	Mag 2019
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution with the fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to breaking the stereotypes established over young people and empower them to become more than “what it is said”. There is said that young people do not involve with anything, they do not make an effort, they do not enjoy culture, they are all skaters and they spend the weekends partying, among others. But it is just what it is said, not real truth, not the real young. #TheRealYoung wants to break with all those false stereotypes. Visit https://therealyoung.fad.es, discover all the pieces and join us! Digital advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.
Tipo di Media	Interattivo
Lunghezza	124 seconds
General Creative Director	Óscar Martínez
Creative Director	Miriam Gutierrez
Creative Supervisor	Nani Albéniz