Fabio Urbanas
Media Director at AlmapBBDO
São Paulo, Brasile
TitoloDoritos Wasabi
Agenzia
Campagna Doritos Wasabi
Cliente Frito Lay
Marca Doritos
Data di Prima Diffusione/Publicazione 2020 / 9
Settore Patatine fritte
Filosofia Doritos now come in a new flavor: Wasabi. The century-old ingredient of Japanese cuisine inspires the new ad campaign almost fully designed in the Japanese language, created by AlmapBBDO and produced by The Youth. Everything from the visuals, to the movie, to the actions conceived specially for the launch, is a reference to elements in Japan’s pop culture, which take on a good-humored, light-hearted twist. There is virtually no Portuguese word to be found in any spot for the campaign. The purpose is to look as though it was made in Japan, in a display of New Doritos’ originality.
Tipo di Media Televisione
Lunghezza
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Illustration
Producer
Producer
Producer
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Media Director
Media Director
Media Director
Media Manager
Media Manager
Media Manager
Media Manager
Media Manager
Account Planner
Account Planner
Account Planner
Digital Producer
Digital Producer
Digital Producer
Digital Producer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Casa di Produzione
Director
Director
Photographer
Sound Production

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