ebookers - "Book Unique 1"

Fallon

Fallon London, Regno Unito

5608

Marca: ebookers
Paese: Regno Unito

Cliente: ebookers

Titolo	Book Unique 1
Agenzia	Fallon
Campagna	Book Unique
Cliente	ebookers
Marca	ebookers
Data di Prima Diffusione/Publicazione	2018 / 9
Settore	Online Travel & Reservation Services
Filosofia	Fallon London is letting would-be travellers know that ebookers allows them to book holidays that are as individual as they are in a new television campaign, which ditches cliched holiday tropes in favour of quirky fun. The concept at the heart of the campaign is ‘Book unique’, built on Fallon London’s observation that whatever your passion, thanks to ebookers’ breadth of choice and flexibility, you can book a trip that is as unique as you. This is brought to life via stories of weird and wonderful travellers and the unique holidays they have booked through ebookers, in a fantastical style. In one ad we see a boy who is mad on gladiators taken on a holiday to Rome by his parents, where they can indulge their desire to live like emperors while their son gets some hands-on experience of history. In another spot, a couple who love marine life are able to book an entire trip to Dubai built around their aquatic obsession, right down to staying in a hotel room with a window looking out underwater. The campaign runs on television, out of home, radio and social media starting this September, in Finland and Switzerland. Anonymised data gathered from booked trips after the campaign has launched will be used to inform future communications.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Finlandia, Svizzera
Chief Creative Officer	Chaka Sobhani
Creative Director	Neil Richardson
Creative Director	Ronaldo Tavares
Creative Director	Ricardo Motti
Managing Director	Robin Sutherland
Head of Brand Communications	Maryse Gauthier
Marketing Manager	Leif Neuvonen
Art Director	Liam Nicholson
Copywriter	Cameron Black
Finnish Copywriter	Juha Kivelä
Graphic Designer	Ron Morrison
Graphic Designer	Adrian Britteon
Client Service Director	Jo Tauscher
Account Director	Thomas Prideaux
Planning Director	Olivier Tse
Agency Producer	Eleanor-Rose Stamp
Director	Jake Dypka
Production Co	Independent Films
Producer	Sally Llewellyn
Editor	Jack Singer
Post Produzione	MPC – Grade (Richard Fearon). Online – Prodigious
Sound Design	Factory (Dan Beckwith) – UK
Sound Design	Prodigious (Michael Powell) – Finland & Switzerland
Direttore della fotografia	Patrick Meller
Media planning/buying	PHD London