Grayson Matthews
Sound Design Company at FCB Canada
Toronto, Canada
TitoloReal People. Real Slogans.
BriefScotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done.
Agenzia
Campagna Real People. Real Slogans.
Cliente The Scotts Company LLC
Marca Scotts
PostedNovembre 2018
Settore Prodotti per la gestione della casa e la manutenzione
Trama Scotts is the world’s largest marketer of branded consumer lawn and garden products.
Tipo di Media Case Study
Footage
Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
French Writer
Art Director
Agency Producer
Casa di Produzione Westside Studio
Director
Digital Design
Direttore della fotografia
Line Producer
Editing Company
Editor
Editor
Grading/Online The Vanity
Audio House
Sound Producer
Sound Producer
Music and Voice Director
Audio Engineer
Account Service
Account Service

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