Michael Boamah

Developped a weekly newsletter with curated creative work and quick glance of the major industry news

Conducting weekly interviews with talent from the creative industry (legendary figures such as Tham Khai Meng, Eric Quennoy, Jose Miguel Sokoloff, Anselmo Ramos). A wide range of professionals (creative directors, producers, CMOs, strategists, MDs) from all types of companies all over the world discussing various subjects in-depth ranging from virtual reality to artificial intelligence, sound design, music production, music licensing, content marketing … with always an eye on creativity

Followed by senior creatives, journalists from leading publications, top PR agencies

Launched a sleek mobile app (iPhone/Android) deemed useful by the creative community

Partnered with top global awards shows (London International Awards, New York Festivals, Cresta Awards, Golden Award of Montreux)

Attracted elite advertisers (Cannes Lions, ANDY Awards, Lovie Awards, Autovision)


Highlight: selected as a judge at the Epica Awards, only advertising competition where the jury is made of journalists

Helped raised the international profile of one of the most European creative ad agencies

Established and maintained relationships with key contacts at relevant trade publications and industry events

Promoted BETC advertising campaigns, BETC talents and BETC culture

Worked in collaboration with creative, account and production leads to create press releases & press kits, journalist pitches, interview opportunities, thought leadership pieces and speaking engagements

Kept the leadership team updated on the global industry landscape

Monitored, analyzed and measured press mentions

Achieved quality coverage in a wide range of media outlets

Managed media inquiries and interview requests

Acted as a liaison with the satellite locations (London, Sao Paulo, Los Angeles)

Managed a PR Associate