Adrian Bosich
Managing Partner / Creative Founder at Airbag Productions, Melbourne
Melbourne, Australia
TitoloFor every Bachelor and Bachelorette
Agenzia
Campagna 'For every Bachelor and Bachelorette'
Cliente Australian Equality Campaign
Marca Australian Equality Campaign
PostedFebbraio 2019
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama With a single donated media spot during the finale of The Bachelor, we hijacked a popular reality TV moment to inspire Australians to vote Yes to legalising same-sex marriage. We identified a significant moment in time - the arrival of postal voting ballots on September 14, and the show's finale that same night. We created a film to target this perfect opportunity for maximum impact. Created with zero production budget and zero media spend, the film was widely shared on social media, upstaging the show’s grand finale and creating huge conversation in the media that night and in the days following.
Tipo di Media Televisione e Cinema
Creative Director
Creative Director
Casa di Produzione Airbag
Director
Production Company Producer
Agency Producer
Chief Creative Officer
Chief Executive Officer (CEO)
Creative Team
Account Director
PR
Post Produzione
Line Producer
Editorial Producer
Assistant Editor
Assistant Editor
Grade
Online Studio
Grade
Grade
Online Producer
Sound

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