Thairon Mendes
Director at RED LINE FILMES
Rio de Janeiro, Brasile
TitoloCarnival - Movie
Titolo (Lingua Originale)Carnaval
Agenzia
Campagna No future if you drink and drive
Cliente ONG Trânsito Amigo
Marca ONG Trânsito Amigo
Data di Prima Diffusione/Publicazione 2014 / 3
Settore Road Safety
Slogan No future if you drink and drive.
Slogan (Lingua Originale) bebida e direção não tem futuro
Trama the campaign aims to educate diverse audiences of different ages, that joyful moments such as a wedding, a football match and even sometimes the carnival planned for a long time, can be abruptly interrupted - and never repeat themselves - if not avoid irresponsible mixture of drinking and driving. 
Filosofia the campaign aims to educate diverse audiences of different ages, that joyful moments such as a wedding, a football match and even sometimes the carnival planned for a long time, can be abruptly interrupted - and never repeat themselves - if not avoid irresponsible mixture of drinking and driving. 
Problema A recent study evaluated 1,471,087 nonfatal cases and 51,561 fatalities (accidents followed by death) in all 645 counties of the State of São Paulo - Brazil. Data were collected by the Department of Public Safety of the State of São Paulo. With regard to fatalities, after Prohibition was reduced by 16% in the capital and 7.2% in other municipalities. In relation to accidents with no fatalities, a reduction of 2.3% in the capital and 1.8% in the rest of the state. The ONG Friend transit supports the measure through their advertising campaigns and social actions. 
Risultato Although this study did not consider whether traffic accidents involving drivers evaluated under the effect of alcohol, since the systematic collection of this information is still scarce in our country, it brings important conclusions. For researchers, since the purchasing power of Brazilians and car fleet increased considerably between 2001 and 2010, reducing accidents by the new law is more than satisfactory at present. 
Tipo di Media Televisione
Lunghezza
Più informazioni http://transitoamigo.com.br/
Creative / Art Direction
Copywriter
Creative Director
Direttore della fotografia
Cinematografia
Cinematografia
Cinematografia
Media (Agency side)
Media (Agency side)
Graphic Production
Media Rep.
Media (Agency side)

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