Titolo | StreetGuard |
Agenzia | Ogilvy Mexico |
Campagna | StreetGuard |
Cliente | Tracking Systems de Mexico |
Marca | StreetGuard |
Data di Prima Diffusione/Publicazione | 2018 / 5 |
Settore | Varie |
Filosofia | Every day, 81 crimes against women are committed. This means there’s between 3 and 4 sexual abuses per hour. Tracking Systems de México realized that its possible to reutilize the technology already on the streets to make noise at the right time to prevent a possible abuse against women. That's why STREETGUARD were developed, a sensor that is installed in car doors and works as a network, this sensor is activated by a button that generates a 25-meter radio frequency wave, triggering the alarms of the cars that are around it. This device does not affect the computers of the cars, nor the safety of them, because it is an independent system. |
Tipo di Media | Digital Installation |
Lunghezza | |
Head of Client Services | Ricardo Bustamante Medina |
Account Manager | Erick Bustamante Vazquez |
Account Director | Tim MacLehose |
Global Chief Creative Officer | Tham Khai Meng |
Chief Creative Officer | Cesar Agost Carreño |
Executive Creative Director | Jessica Apellaniz |
Executive Creative Director | Luciano D'Amelio |
Creative Director | David Espadas |
Associate Creative Director | Mario Carbajal |
Creative Team | Jorge Garcia |
Copywriter | Gabriel Ouriques |
Art Director | Nestor Franco |
Art Director | Carlos Bardales |
Head of Production | Omar Olivary |
Agency Producer | Renata Floresmeyer |
Digital Director | Cristo Kalfopulos |
Creative technologist | Patrick Moss |
Casa di Produzione | Story |
Director | Monica G. Carter |
Producer | Veronica Alvarado |
Digital Company | VR3 |
Post-production Producer | Lourdes Valencia |
Sound Design Company | Machine Guns |