| Titolo | When Shooting Give You Trouble |
| Agenzia | DDB Praha |
| Campagna | When Eyes Give You Trouble |
| Cliente | GrandOptical |
| Marca | GrandOptical |
| Data di Prima Diffusione/Publicazione | 2021 / 9 |
| Settore | Eyewear |
| Slogan | When Eyes Give You Trouble |
| Trama | When eyes are giving you trouble, they need to be corrected, otherwise even everyday things get on your nerves and not just the optic one. For GrandOptical we created a campaign for expert eye tests, that helps those, whose eyes make them overcome unexpected obstacles. Combining 3D and tilt shift techniques we achieved a POV perspective that gives the viewer the feeling of extreme focus and the full absorption by the unpleasant situation. The color palate we used is based on GrandOptical CI. |
| Tipo di Media | Stampa e stampati |
| Chief Creative Officer | Dora Pruzincova |
| Head of Art | Emil Nitkulinec |
| Creative Director | Amila Hrustic Batovanja |
| Copywriter | Zuzana Rončková |
| Art Director | Emil Nitkulinec |
| Art Director | Zora Makovská |
| Photographer | Alexander Dobrovodský |
| Agency Producer | David Havel |
| Production Company | Fame Factory |
| Business Director | Ondřej Nečas |
| Postproduction | TOMAS MÜLLER |
More Work
SEE ALLLet's Go There!
- MARCA:
- Tokyo Olympics
- AGENZIA:
- BBC Creative Services
When Billard Give You Trouble
- MARCA:
- GrandOptical
- AGENZIA:
- DDB Praha