Replay HYPERFREE - "Jeans You Have To Move In"

180 Amsterdam

180 Amsterdam Amsterdam, Olanda

17554

Marca: Replay HYPERFREE
Paese: Olanda

Cliente: Fashion Box SpA

Titolo	Jeans You Have To Move In
Agenzia	180 Amsterdam
Campagna	Jeans You Have To Move In
Cliente	Fashion Box SpA
Marca	Replay HYPERFREE
Data di Prima Diffusione/Publicazione	2016 / 4
Settore	Abbigliamento
Trama	Neymar Jr and Alessandra Ambrosio are joined by a diverse range of colourful fellow-Brazilian characters. They are instructed “Do not move!” at the start of the film, but all immediately succumb to the beat and break out into an energetic, Carnival-style dance routine, bringing to life the unrivalled freedom of movement of the new REPLAY HYPERFREE range.
Problema	The agency was challenged with creating a campaign that would demonstrate the innovative nature of the product – the fact that it is ultra light-weight and mooth, with more freedom of motion than ever before – in a way that felt inspiring and aspirational.
Tipo di Media	Televisione
Lunghezza	97 seconds
Advertising Manager	Matteo Sinigaglia
Advertising Manager	Lorenza de Mattia
Advertising Manager	Elena Radina
Chief Creative Officer	Al Moseley
Managing Director	Stephen Corlett
Executive Creative Director	Dan Treichel
Executive Creative Director	Dave Canning
Brand Director	Katharina Schablitzki
Account Manager	Nicole Scopes
Account Planner	Clare Satterthwaite
Head of Production	Olivier Klonhammer
Producer	Suzanne van den Bouwhuijsen
Print Producer	Jo Borton
Business Affairs	Pamela Villaflores
Casa di Produzione	Camp David Film
Director	Robert Jitzmark
Direttore della fotografia	Erik Sohlström
Production Company Producer	Rickard Edholm
Production Manager	Nicola Jones
Production Designer	Roger Belles
Wardrobe / Stylist	Elsa Fisher
Choreography	Sarah Pallares
Editor	Fiona Fuchs
Music Production	Adelphoi
Sound Designer	Randall Macdonald
Sound Production	Wave Amsterdam
3D Artist	Roger Hallin
Special Effects / VFX	Frost VFX
Post Production	Captcha