Maarten De Sutter
Producer at CZAR.BE, Bruxelles
Bruxelles, Belgio
TitoloWe Are Belgium
Agenzia
Campagna We Are Belgium
Cliente AB Inbev
Marca Jupiler
Data di Prima Diffusione/Publicazione 2018 / 3
Settore Birre
Trama Let’s forget about all the differences in Belgium. During this World Cup it doesn’t matter who you are or what you believe in. This World Cup…We are Belgium.Jupiler is Belgium’s biggest beer brand, for them to give up their identity to become and support Belgium in the World Cup is inspiring. So that was the goal; inspire and unite the divided country of Belgium! Something only beer and football can do, and politicians cannot…By letting Jupiler disappear and becoming Belgium, we set the example and started a movement. A movement that shows there is just one thing that matters; unity. With this bold decision, we took the first step in uniting Belgium. We inspired people to follow our example.Together with the Red Devils we created hope. With every goal they scored and everyBelgium beer we served, the nation got closer together. Making them proud again andcheer together for and with Belgium. We showed what a brave beer brand can do; bringpeople together.
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Post Produzione
Creative Director
Creative Director
Account Manager
Account Manager
Account Manager
Director
Executive Producer
Production Company Producer
Production Company Producer
Direttore della fotografia
Casting
Editor
Grade
Post Production
Post Production
Post Produzione
Music
Sound Design Company
Camera Assistant
Camera Assistant

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started