Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, Emirati Arabi
TitoloThe Hidden Room
Agenzia
Campagna The Hidden Room
Cliente Home Box
Marca Home Box
Data di Prima Diffusione/Publicazione 2022
Settore Utensili domestici, Mobili e giardinaggio
Filosofia This film, inspired from research where Home Box and Leo Burnett asked 329 domestic workers about their favorite place in the homes they work in, and out of all the places they spoke about, the workers’ living space, remained unmentioned.
Through this premise, the film addresses an inequality delicately and sensitively. Expat domestic workers are employed in many homes in the Middle East, often working for years for the same families, living away from their own families. They come from all over the world. But while they work in towering skyscrapers and big villas, their rooms remain very small spaces – typically 7 feet x 10 feet, but sometimes even smaller. These rooms are often furnished with second-hand or third-hand furniture, mismatched, worn out or dingy.
So, the “The Hidden Room Collection” was created by the agency, Leo Burnett Dubai. It’s a specially curated collection, designed in collaboration with Home Box’s design team, that provides beautifully designed furniture and furnishing items for the small spaces where domestic workers live. With these smart living solutions, Home Box can help to transform these spaces, so people feel at home in the homes they work in.
Problema  
 
 
Tipo di Media Web Film
Lunghezza
Colonna sonora Art of Silence by Uniq featuring Onio
Casa di Produzione
Advertising Manager
Advertising Manager
Advertising Manager
Chief Executive Officer (CEO)
Chief Creative Officer
Chief Strategy Officer
Director
Story
Sound Designer
Head of Production
Executive Producer
Direttore della fotografia
Creative Director
Copywriter
Creative Director
Art Director
Copywriter
Creative Team
Creative Team
Assistant Director
Editor
Editing Company Cold Cutz
Grade
Colorist
Grade LZRD
Strategic & Creative Excellence Designer
Account Manager
Account Manager
Executive Producer
Production Coordinator
Production Designer
Production Account Director
Production Account Manager
Post Production
Post Production
Post Production
Post Production
Operations Director
Senior Manager
Senior User Experience Specialist

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