Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, Emirati Arabi
TitoloRoman: An Ode to Arab Feminism - Music Video
BriefMashrou’ Leila are a Lebanese band who compose songs about societal issues affecting the Arab world. To promote their new album in a provocative way, a video was shot by an Arab woman director. The song’s theme of betrayal was turned into a message of empowerment, and it was the first time an Arab Muslim woman had been seen dancing in music video meant for Arab male artists. It also turned the hijab and the abaya into symbols of grace, determination, strength and liberation.
Agenzia
Campagna Roman: An Ode to Arab Feminism
Cliente Mashrou' Leila
Marca Ibn El Leil (Son of the Night) Deluxe Edition
PostedNovembre 2018
Settore Editoria Audiovisiva
Trama Ibn El Leil (Son of the Night) is an album created by Mashrou' Leila, an independent Lebanese band in Lebanon.
Tipo di Media Web Film
Creative Director
Casa di Produzione
Director
Producer
Producer
Producer
Managing Director
Executive Creative Director
Head of Strategy
Strategist
Associate Strategy Director

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