McDonald's - "Mother’s Day"

FP7/BEY

FP7/BEY Beirut, Libano

3908

Titolo	Mother’s Day
Agenzia	FP7/BEY
Campagna	Mother’s Day
Cliente	McDonald's
Marca	McDonald's
Data di Prima Diffusione/Publicazione	2018 / 3
Settore	Ristoranti e Fast Food
Filosofia	Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed. In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments. The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails.
Tipo di Media	Televisione
Lunghezza	66 seconds
Art Director	Pamela Karam
Executive Creative Director	Karim Kazan
Managing Director	Emile Atallah
Copywriter	Thomas Young
Art Director	Mike Awad
Art Director	Rosy Muallem
Account Executive	Petra Berbari
Head of Strategic Planning	Tahaab Rais
Strategic Planning Director	Carl Bou Abdallah
Account Director	Salim Fayed