Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, Emirati Arabi
TitoloAl Umobuwah - Rename “Parenthood”
Agenzia
Campagna Al Umobuwah
Cliente Landmark Group
Marca Babyshop
Data di Prima Diffusione/Publicazione 2018 / 3
Settore Negozi al dettaglio di prossimita'
Trama Children's retailer Babyshop has always celebrated parents. But the Arabic word for "parenthood" is actually written as "fatherhood". Babyshop and its agency went ahead and changed the word to reflect the role of mothers. Launched on Mother's Day, the new word attracted both outrage - mainly from conservative men - and approval. But Babyshop could now proudly state that it created "Al Umobuwah", an Arabic word for "parenthood".
Tipo di Media Interattivo
Lunghezza
Brand Team
Brand Team
Brand Team
Brand Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Strategy Team
Strategy Team
Strategy Team
Design Team
Design Team
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Account Team
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Executive Creative Director
General Manager
Senior Digital Art Director
Designer
Editor and Motion Artist
Creative / Art Direction
Social Media Campaign Leader

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