Coppafeel! - " #whatnormalfeelslike"

Accenture Song

Accenture Song London, Regno Unito

7491

Questo spot fa parte della collezione ACT Responsible

Marca: Coppafeel!
Paese: Regno Unito

Cliente: Coppafeel!

Titolo	#whatnormalfeelslike
Agenzia	Accenture Song
Campagna	#whatnormalfeelslike
Cliente	Coppafeel!
Marca	Coppafeel!
Data di Prima Diffusione/Publicazione	2015 / 1
Settore	Pubblica sicurezza, salute, igiene
Slogan	#whatnormalfeelslike
Trama	The national #whatnormalfeelslike campaign launched in the summer of 2014 with a series of high impact images shot by Rankin. The images featured seven bare-chested women and each body was painted with the word that best described how their boobs felt to them, such as ‘squidgy’, ‘spongy’ and ‘bobbly’. Since then, thousands of women have joined in with the campaign on social media and at events and festivals around the country.
Filosofia	The campaign aims to normalise and desexualise female breasts in order to help women to reclaim the language surrounding them, so they can be confident in describing #whatnormalfeelslike. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them.
Problema	The campaign folllowed research with women across the UK that showed those aged between 18-30 struggle to find words to describe their boobs beyond big or small because sexualisation has led to women only thinking about theirs in terms of size.
Tipo di Media	Esterna
Più informazioni	http://coppafeel.org/boobs/
Executive Creative Director	Caitlin Ryan
Art Director	Laila Milborrow
Copywriter	Paul Pearson
Senior Planner	Matthew Waksman
Account Director	Laura Vipond
Agency Producer	Amy Lonnen
Media Agency	MediaCom
Board Director OOH	Gill Reid
Planning Manager	Richard Beecroft
Founder	Kris Hallenga
Brand Manager	Jamie Clews
PR Agency	Kaper
Account Director	Jenna Gifford
Account Manager	Julia Kenny