Caitlin Ryan
Regional Creative Director, EMEA Facebook and Instagram at Facebook
London, Regno Unito
TitoloPeachy
Agenzia
Campagna #whatnormalfeelslike
Cliente Coppafeel!
Marca Coppafeel!
Data di Prima Diffusione/Publicazione 2014 / 9
Settore Istituzioni/Associazioni
Trama The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. 
The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. 
Filosofia The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. 
The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London. 
Tipo di Media Esterna
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Copywriter
Senior Planner
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