Anrick Bregman
Director at UNIT9
Los Angeles, Stati Uniti
TitoloElevate Trailer: A 360° Cycling Film—Performance Brought to You by Lexus
Agenzia
Campagna Lexus Elevate
Cliente Lexus
Marca Lexus
PostedAgosto 2015
Settore Auto Nuove
Trama Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs ad a Gold Graphis Award 
Tipo di Media Interattivo
Lunghezza
Talent
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Executive Creative Director
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Executive Producer
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Creative Director
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Copywriter
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Designer
Account Supervisor
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Direttore della fotografia
VR Technician
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