| Titolo | Kingsman - The Secret Service |
| Campagna | Kingsman - The Secret Service |
| Cliente | 20th Century |
| Marca | Kingsman |
| Data di Prima Diffusione/Publicazione | 2015 / 2 |
| Settore | Cinema |
| Trama | The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman's world while also revealing exclusive video content - all under the guidance of the gallant lead character Harry Hart, played by Colin Firth. Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps - each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight. A true Kingsman has immaculate class, always dresses smartly and fulfils their assignments ‘discreetly’. Users who fail to impress receive Harry Hart’s witty feedback. A “total absence of hand-eye-coordination” can be the reason for a poor performance. Others may have behaved “as discretely as a porcupine in a pillowcase” and are advised to “work on their so-called skills” before reconsidering to apply as a Kingsman Knight. |
| Filosofia | A gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you. |
| Tipo di Media | Sito Internet |
| Lunghezza | |
| Più informazioni | www.kngsmn.com |
| Casa di Produzione | unit9 |
| Interactive Director | Anrick Bregman |
| Creative Team | Dirk Van Ginkel |
| Digital Producer | Fabien Terrasse |
| Art Director | Craig Parkinson |
| Head of Design | Sean Hobman |
| Motion Graphics | Godart Raets |
| Copywriter | Tarn Gordon-Rogers |
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- MARCA:
- Ad Council
- AGENZIA:
- TBD