British Heart Foundation - "Artery / Fatty Cigarette"

Havas London

Havas London London, Regno Unito

15241

Marca: British Heart Foundation
Paese: Regno Unito

Cliente: British Heart Foundation

Titolo	Artery / Fatty Cigarette
Agenzia	Havas London
Campagna	Tobacco Control - Department of Health
Cliente	British Heart Foundation
Marca	British Heart Foundation
Data di Prima Diffusione/Publicazione	2004 / 1
Prodotto	Anti-Smoking Message
Settore	Anti-Drug/Alcohol/Tobacco Message
Trama	This commercial for British Heart Foundation shows friends having a drink and a cigarette together. Fatty stuff starts dripping out of their cigarettes. Another man in the pub explains that every cigarette we smoke makes this fatty stuff get stuck in our arteries stopping our hearts from working properly.
Risultato	Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effectiveness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive.
Tipo di Media	Televisione e Cinema
Lunghezza	60 seconds
Market	Regno Unito
Creative Director	Nick Hastings
Copywriter	Liz Whiston
Art Director	Dave Shelton
Agency Producer	Simon Devine
Casa di Produzione	Large
Director	Daniel Kleinman
Producer	Johnnie Frankle
Direttore della fotografia	Stephen Blackman
Advertising Manager	Nick Adkin
Account Planner	Frank Reitgassl
Account Planner	Kate Waters
Deputy Planning Director	Kate Waters
Account Supervisor	Simon Toaldo
Editor	Steve Gandolfi