| Titolo | Ambulance |
| Agenzia | AMV BBDO |
| Campagna | Talent Spotting - Fedex |
| Cliente | Federal Express |
| Marca | FedEx |
| Data di Prima Diffusione/Publicazione | 2001 / 10 |
| Prodotto | Shipping Services |
| Settore | Servizi postali e di trasporto |
| Slogan | Whatever it Takes |
| Trama | An ambulance is stuck in traffic. The old lady inside has to get to hospital so the paramedic carries her there, across town. FedEx spot his inate talent for delivery and kidnap him to become a FedEx courier. |
| Filosofia | Focus on the spirit of the FedEx employees. UPS and DHL can offer similar hardware. What sets FedEx apart is the spirit of their people who go beyond the call of duty to ensure a great service is delivered, even when the system let's them down. |
| Problema | Make FedEx famous: the most famous delivery company. Campaign must work worldwide (ex USA). |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Cina, Malesia, Singapore, Tailandia, Francia, Germania, Regno Unito |
| Creative Director | Peter Souter |
| Art Director | Paul Brazier |
| Copywriter | Nick Worthington |
| Director | Rocky Morton |
| Agency Producer | Carol Powell |
| Direttore della fotografia | Julian Wheatley |
| Music | Warren Hamilton |
| Account Director | Sascha Way |
| Production Company Producer | James Tompkinson |
| Casa di Produzione | Partizan London |
| Editor | Steve Gandolfi |
More Work
SEE ALLEarly
- MARCA:
- Teleflora
- AGENZIA:
- The Wonderful Agency
Stranger Nights
- MARCA:
- Samsung Galaxy S22 Ultra
- AGENZIA:
- BBH New York
How Far Can Inspiration Take You?
- MARCA:
- Inspiration4
- AGENZIA:
- Known
HLN: Frozen Moments
- MARCA:
- CNN
Stepping Up
- MARCA:
- Brita
- AGENZIA:
- mcgarrybowen
Samsung Galaxy Seamlessly connect your Galaxy
- MARCA:
- Samsung Mobile
- AGENZIA:
- R/GA