PetSmart - " The Avant Guardians"

GSD&M

GSD&M Austin, Stati Uniti

7745

Marca: PetSmart
Paese: Stati Uniti

Cliente: PetSmart

Titolo	The Avant Guardians
Agenzia	GSD&M
Campagna	Partners in Pethood
Cliente	PetSmart
Marca	PetSmart
Data di Prima Diffusione/Publicazione	2015 / 5
Settore	Negozi al dettaglio di prossimita'
Filosofia	The spots harken to the quirky pet parents in Guest’s Best in Show and depict the fashion fanatic “Avant Guardians” of a coddled Shih Tzu that they wholeheartedly believe shares their taste in style. Between claiming that the sidewalk is their dog’s own runway, to insisting that other jealous pups do a “doggy double-take” when admiring his good looks at the park, this fashion forward couple unapologetically takes their pet parenting to an obsessive level. The campaign originally launched during the 87th Academy Awards broadcast, with spots starring Jennifer Coolidge and Anna Faris.
Tipo di Media	Televisione
Lunghezza	30 seconds
Editing Company	MacKenzie Cutler
Director	Christopher Guest
VP Marketing Communications	Shane McCall
Director, Traditional Creative	Valerie Lederer
Assoc. Creative Manager, Traditional Creative	Tara Niederhaus
Dir., Marketing Strategy and Nat’l Promotions	Debbie Beisswanger
Creative Manager- Store Environment	Chris Windsor
Project Manager, Salon Strategy	Megan Mouser
Group Creative Director/Art Director	Scott Brewer
Group Creative Director/Writer	Ryan Carroll
Assoc. Creative Director/Art Director	Ross Aboud
Assoc. Creative Director/Writer	Kevin Dunleavy
Art Director	Morgan McDonald
Writer	Scott Chalkley
Agency Producer	Abigail Hinojosa
Associate Agency Producer	Adriane Weist
Business Manager	Lindsay Wakabayashi
SVP/Managing Director	Scott Moore
Account Director	Sabia Sidiqi
Account Supervisor	Ben Creasey
Account Manager	Nadia Elias
Managing Director	Gary Rose
Executive Producer	Adam Bloom
Executive Producer	Catherine Finkenstaedt
Line Producer	Mark Hyatt
DP	Kristian Kachikis
Editor	Gavin Cutler
Casa di Produzione	GO Films