Luiz Fernando Vieira
Media Director at Africa
São Paulo, Brasile
TitoloHeinz innovates with ad printed on bacon to launch its new ketchup flavor in Brazil
Agenzia
Campagna Bacon Ad
Cliente Heinz
Marca Caramelized Onion & Bacon Ketchup
Data di Prima Diffusione/Publicazione 2018 / 9
Settore Sughi/salse/condimenti
Trama Heinz is launching in Brazil its Caramelized Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium bacon lovers love the most: the bacon itself.

Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty action distributed in food trucks pieces of the “tastier ad in the world”: edible bacon strips marked with an exclusive iron bar at high temperature ‘HEINZ BACON’S ARRIVED’ to launch the product.

In partnership with burger places some sandwiches they sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon.

The bacon ad surprised everyone by its originality and, of course, flavor. =)
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