Bérengère Lurquin
Freelance creative producer //TV producer/ radio producer/Art Buyer at freelance
Brussels Area, Belgium, Belgio
TitoloJoin the FAM
Agenzia
Campagna Join the FAM
Cliente Equal.Brussels
Marca Equal.Brussels
Data di Prima Diffusione/Publicazione 2022 / 11
Settore Fondazioni caritatevoli, Volontariato
Slogan Join the FAM
Filosofia In Brussels, 9 out of 10 women have been harassed at some point. To create a change, Air and Equal.Brussels launches The FAM (family). But unlike a regular family related by blood, The FAM is related by the willingness to step up when witnessing harassment. Our launch video shows that juste like other families, there’s a set of rules to follow.

In addition to our 360 campaign “Join the FAM”. We’ve also launches the initiative

“Doorbells of Brussels”. This initiative aims to give power to every people in Brussels. With more than 150.000 stickers sent trough direct mailing to mailboxes. Everyone can now show off that they’re part of the fam and repurpose their very own doorbell into help buttons. And together create the biggest network of Anti-Harassment alarms.

This campaign is supported by many politicians and has been related in local media.
Tipo di Media Integrated Media/360 Activation
Lunghezza
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