| Titolo | The Walkumentary |
| Agenzia | DentsuBos |
| Campagna | The Walkumentary |
| Cliente | Brita |
| Marca | Brita |
| Data di Prima Diffusione/Publicazione | 2019 / 3 |
| Settore | Piccoli elettrodomestici e accessori decorativi per la casa |
| Trama | These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in Africa for one full year. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Director | Lyranda Martin-Evans |
| Creative Director | Travis Cowdy |
| Creative Director | Phil Coulter |
| Art Director | Stefan D’Aversa |
More Work
SEE ALLWorld Vision Case Study
- MARCA:
- World Vision
- AGENZIA:
- Forsman & Bodenfors Toronto
Video Game
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- World Vision
- AGENZIA:
- Forsman & Bodenfors Toronto
Train Set
- MARCA:
- World Vision
- AGENZIA:
- Forsman & Bodenfors Toronto
Blanket
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- World Vision
- AGENZIA:
- Forsman & Bodenfors Toronto
Blanket
- MARCA:
- World Vision
- AGENZIA:
- Forsman & Bodenfors Toronto
Chocolate
- MARCA:
- World Vision
- AGENZIA:
- Forsman & Bodenfors Toronto
Bedtime
- MARCA:
- World Vision
- AGENZIA:
- Forsman & Bodenfors Toronto