Monoprix - "#LaitDroleLaVie"

ROSA PARIS

ROSA PARIS Paris, Francia

Premi

20698

Marca: Monoprix
Paese: Francia

Cliente: Monoprix

Titolo	#LaitDroleLaVie
Brief	When a French boy falls in love with a girl at school, he takes a creative approach to love notes. He painstakingly assembles messages from the puns on the iconic Monoprix packs. The girl is clearly touched. But one day she's gone. Years later, at college, he runs into the girl again when the love notes spill out of her locker. Running to Monoprix, he grabs a milk carton and prepares another message. Better "latte" than never.
Agenzia	ROSA PARIS
Campagna	Label of Love
Cliente	Monoprix
Marca	Monoprix
Data di Prima Diffusione/Publicazione	2017 / 5
Settore	Grande Distribuzione alimentare
Slogan	Au coeur de votre vie depuis 85 ans
Trama	The film is about a young boy who falls in love with a girl at school. Instead of writing her love letters, he takes a less traditional approach. He cuts out the jokes from Monoprix packs at home, and then slips them into her locker at school. For example, he finds a pack of heart shaped biscuits. The joke on this pack reads: Little Hearts: perfect for making hearts melt. He cuts this out and slips it into her locker.
Tipo di Media	Televisione e Cinema
Lunghezza	241 seconds
Strategy Director	Jean-Patrick Chiquiar
Chief Creative Officer	Gilles Fichteberg
Chief Creative Officer	Jean-Francois Sacco
Strategic Planning Director	Sacha Lacroix
Associate Director	Quentin Labat
Copywriter	Louise Mussot
Art Director	Cerise Leclerc
Strategic Planner	Alexandre RIBICHESU
Marketing Director	Florence Chaffiotte
Brand Director	Nicolas Gobert
Communications Director	Marion Denonfoux
Marketing Manager	Cosima Damas
Account Director	Bérengère Puch
Account Manager	Marine Dachary
TV Production	Adélaïde Samani
Sound Production	Schmooze
Post Production	Mathematic
Casa di Produzione	Insurrection
Director	Thirty Two
Production Company Producer	Hélène Daubert
Executive Producer	Xavier Doncel
Post Produzione	Guillaume Audibet
Sound Engineer	Matthieu Sibony
Sound Designer	Sylvain Rety
Account Director, Social Media	Jeanne Neuschwander