Veit Moeller
Executive Creative Director at Antoni Garage
Berlin, Germania
TitoloBertha Benz: The Journey That Changed Everything
Agenzia
Campagna Bertha Benz: The Journey That Changed Everything
Cliente Daimler AG
Marca Mercedes-Benz
Data di Prima Diffusione/Publicazione 2019 / 3
Settore Automobili/Motoveicoli
Slogan She believed in more than a car. She believed in herself
Trama To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey in an automobile. 131 years later, she was celebrated in a short film launched on International Women’s Day. We see Bertha driving her "horseless carriage" into a fearful town, where a pharmacy that sells "ligroin" petroleum unwittingly becomes the world's first gas station. After overcoming the scepticism of onlookers, and especially the contempt of the menfolk, she motors triumphantly away.
Tipo di Media Web Film
Lunghezza
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Casa di Produzione Anorak Film
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