Veit Moeller
Executive Creative Director at Antoni Garage
Berlin, Germania
TitoloIn the Long Run
Agenzia
Campagna In the Long Run
Cliente Daimler AG
Marca Mercedes-Benz GLE
Data di Prima Diffusione/Publicazione 2018 / 12
Settore Auto Nuove
Trama We meet a woman who's an accomplished athlete, although she seems to have suffered an injury in the past. On the day before her biggest event, a triathlon, her daughter refuses to come and watch her. As we see the woman going through her paces, the film intercuts with scenes of the little girl at home, looking at old cuttings and photos. Abruptly she changes her mind and calls her dad, who speeds to collect her in the family Mercedes. They arrive just in time to meet mum by the finishing line, where there's an emotional twist.
Tipo di Media Web Film
Lunghezza
Colonna sonora Cold Little Heart
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