Titolo | Blowing in the Wind |
Agenzia | Åkestam Holst /NoA |
Campagna | Blowing in the Wind |
Cliente | Apotek Hjärtat |
Marca | Apotek Hjärtat |
Data di Prima Diffusione/Publicazione | 2014 / 3 |
Settore | Igiene e Prodotti per la cura della persona |
Slogan | A schampoo truly bringing hair to life |
Trama | Pharmacy blows life into a digital screen To introduce a new line of hair products, the pharmacy Apotek Hjärtat decided to give the subway commuters in Stockholm a bit of a surprise: We equipped the digital screens on the platform with ultra sonic sensors – smart little devices that abled us to monitor the train’s arrival. Upon arrival the short filmclip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life. |
Tipo di Media | Digital Billboard/Poster |
Lunghezza | |
Market | Svezia |
Creative Director | Andreas Ullenius |
Copywriter | Mariette Glodeck |
Art Director | Lars Bæcklund |
Account Director | Sara Clewemar |
Account Manager | Jennie Strinnhed |
Graphic Designer | Lotta Person |
Graphic Designer | Jens Sjobergh |
MOTION DESIGN | Nisse Axman |
Digital Producer | Sofia Swedenborg |
Other | Anne-Lie Karl |
Photographer | Elisabeth Frang |
Casa di Produzione | STOPP/STLHM |
Advertiser's Supervisor | Fredrik Kullberg |