Jens Sjobergh
Associate Creative Director at Crispin Porter + Bogusky
Santa Monica, Stati Uniti
TitoloBlowing in the Wind
Agenzia
Campagna Blowing in the Wind
Cliente Apotek Hjärtat
Marca Apotek Hjärtat
Data di Prima Diffusione/Publicazione 2014 / 3
Settore Igiene e Prodotti per la cura della persona
Slogan A schampoo truly bringing hair to life
Trama Pharmacy blows life into a digital screen To introduce a new line of hair products, the pharmacy Apotek Hjärtat decided to give the subway commuters in Stockholm a bit of a surprise: We equipped the digital screens on the platform with ultra sonic sensors – smart little devices that abled us to monitor the train’s arrival. Upon arrival the short filmclip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life.
Tipo di Media Digital Billboard/Poster
Lunghezza
Market Svezia
Creative Director
Copywriter
Art Director
Account Director
Account Manager
Graphic Designer
Graphic Designer
MOTION DESIGN
Digital Producer
Other
Photographer
Casa di Produzione
Advertiser's Supervisor

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